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  • To be recognized as a customer-centric, environmentally prudent, and an ethical producer of quality lubricants and greases.

  • To create solutions that deliver benefits beyond equipment performance through operational efficiencies that positively impact our customers’ bottom line.


  • Accepting nothing but complete implementation and execution when it comes to satisfaction of customer requirements.

  • Conducting business with ethics and integrity.

  • Associate with partners who will take pride in distributing our market relevant quality products.

  • Building a framework of trust and understanding with all our customers and suppliers.

  • Building, leading, and motivating a workforce that is talented and aspires to be the best in their field.

  • Contributing positively to society and community uplifting initiatives.